Having a presence in all the top search engines is essential for every business as it allows them to expand their outreach. PPC is one of the most cost-effective and sustainable ways of doing this but it requires a lot of management and optimization.
Several businesses try to manage their PPC campaigns without the help of management software but it is not an easy job. In order to improve their ROI, businesses need to make use of the best PPC management software.
Read on to know about the three best PPC management software that will help you attract more leads.
What is PPC management software?
PPC management software is a tool that helps businesses manage their PPC campaigns. The software allows businesses to track their progress, set goals, and measure their performance.
The software also provides businesses with insights into the keywords that are most effective, the ads that are performing well, and the areas that need improvement.
Why do you need PPC management software?
PPC management software is essential for businesses that want to improve their ROI. The software allows businesses to track their progress, set goals, and measure their performance.
The software also provides businesses with insights into the keywords that are most effective, the ads that are performing well, and the areas that need improvement.
Amazon PPC management software
Amazon PPC management software is software that allows sellers to create, automate, and optimize advertising campaigns on Amazon.
Amazon PPC management software is important for sellers who want to take advantage of Amazon’s pay-per-click (PPC) advertising platform. Sellers can use Amazon’s PPC platform to advertise their products so that they show up at the top of relevant search results.
The simplest way to understand what Amazon PPC management software does is to look at the process of managing sponsored product listings on Amazon manually.
For instance, let’s say you wanted to increase visibility for your brand’s running jacket by creating a new sponsored product listing. Here’s how that would typically work:
You would need to log into your Seller Central account and create a campaign. Then you would select the product you want to promote and turn it into an ad unit. You would then choose a keyword for which you want your listing to appear. Finally, you would set the budget and bid amount for each click you receive on the listing.
Once you have launched this campaign, you need to monitor its performance closely so that you can make changes as necessary. And while this is not too difficult when done manually, imagine doing this across hundreds of product listings!
That is why using an Amazon PPC management software program offers the following benefits:
Saves time
Automating your PPC campaigns frees up your time so that you can focus on other aspects of your business.
Improves efficiency
Automated PPC campaigns are more efficient because they allow you to make changes quickly and easily.
Reduces costs
Automated PPC campaigns can help you reduce your advertising costs by optimizing your campaigns for maximum efficiency.
Free PPC management software
Paid search can be a powerful weapon in your digital marketing arsenal. But getting the most out of it is no easy task. You’re constantly juggling keyword research, ad copy, landing pages, and bid management. And if you don’t have the time or expertise to do that effectively, you’re leaving money on the table.
But hiring an agency is expensive. A good one can cost you thousands a month, even tens of thousands if you’re running a large account. So what’s the solution?
That’s where free PPC management software comes in. These tools offer you the ability to manage your account effectively without a high cost.
So, what is the difference between free and paid PPC management software?
The biggest difference is in the features. Paid tools will typically offer more features, such as advanced keyword research, competitive analysis, and more. But if you’re on a budget, free tools can still be effective.
3 Best PPC management software
There are many different PPC management software programs available on the market. But which one is the best for your needs?
To help you decide, we’ve compiled a list of the three best PPC management software programs.
WordStream
Wordstream has a suite of top-notch products for PPC management that includes keyword research, ad creation, bid management, and campaign analytics. The software is simple to use and provides powerful insights into your campaigns.
Wordstream’s goal is to make digital marketing more efficient for all businesses by providing them with actionable information about their keywords and ads. It can help businesses get more out of their paid search campaigns by identifying new keywords, writing better ads, and finding more efficient bid strategies to drive traffic with higher conversions.
The software also offers a free keyword tool that can be used by anyone interested in improving their paid search campaigns.
Google Ads Editor
Google Ads Editor is a lightweight software application that enables you to perform changes in your Google Ads account, which you can then upload for processing. The tool provides you with an easy way to make bulk changes and manage your campaigns, making it much easier to update the details of multiple ad groups, keywords, or ads at once.
With the help of this program, you are able to copy, paste and undo any modification, as well as import and export files using CSV file format. The application lets you work with several accounts at a time and remove invalid URLs or keywords from your campaigns.
Moreover, Google Ads Editor allows you to view data by account, campaign, or ad group and edit details such as bid strategy type or CPM bid value. The tool lets you customize your view by selecting the columns that need to be displayed in the table.
When it comes to extra features, the program helps you find specific items using text search operations, displays a list with all modified ads, and applies filters on cost-per-click (CPC), maximum cost per day (CPD), the budget amount, or daily budget percentage.
Google Ads Editor also enables you to synchronize changes made in your Google AdWords account with ease.
Spyfu
Spyfu is a paid keyword tool that shows you the search volume and CPC for any keyword, as well as all of the keywords a domain ranks for. It also reveals every website that’s ever advertised on Google AdWords or Microsoft Advertising goals (Bing Ads) with that keyword, along with how much they’ve spent and how many clicks they’ve received.
The most useful feature of Spyfu is its ability to get inside your competitors’ heads. The tool shows every keyword a competitor ranks for, so you can see if there are any ideas you haven’t thought of yet. You can also see which ads they’re running and what landing pages they use, so you know what kind of messaging to include in your own ads.
Spyfu is great at identifying gaps in your competitors’ strategies — keywords they’re not targeting, but should be. They offer some really good suggestions based on your competition’s performance and the volume of searches for specific keywords.
Conclusion:
PPC is a complex and ever-changing field, and the right software can make all the difference in your campaigns. PPC Management Software can help you save time and money, while also providing valuable insights into your campaigns.
The three software programs we’ve highlighted offer different features, but all three are great options for managing your PPC campaigns. However, you are not limited to these three options. There are a variety of other software programs out there that can also help you manage your PPC campaigns.
