Web 2.0 backlinks and content syndication – a brief overview

Web 2.0 backlinks are powerful in aiding to control the conversation of content directed to any website. Such kinds of backlinks are usually coming in from domains having higher authority. When they are done right, they hence carry some serious search ranking factor. They also aid greatly in content syndication.

The best websites on Web 2.0 are not always exhibited by their complete domain authority or by letting do-follow links do the talking. The core search algorithm of Google along with other different technologies (namely RankBrain) have been evolving quite fast during the previous few years. Their Focus is now more on quality. 

Those who create top-notch Web 2.0 backlinks are more than likely to earn strong favor from clients and partners in the industry.

A bit of history of Web 2.0

Web 2.0 websites were created during the late 90s and early 2000s when user-generated content and dynamic web pages became a possibility. They also became quite popular back then. These large-scale websites allowed users to make and maintain their own content. Such content was indexed easily by most search engines.

Some of the most well-known Free Web 2.0 websites today are:

WEBSITE	LINK TYPE	Status
blogspot.com	DoFollow	Free
tumblr.com	DoFollow	Free
wordpress.com	DoFollow	Free
blog.fc2.com	DoFollow	Free
deviantart.com	DoFollow	Free
blogger.com	DoFollow	Free
livejournal.com	DoFollow	Free
goodreads.com	DoFollow	Free
zoho.com	DoFollow	Free
weebly.com	DoFollow	Free
wix.com	DoFollow	Free
box.com	DoFollow	Free
myanimelist.net	DoFollow	Free
evernote.com	DoFollow	Free
rediff.com	DoFollow	Free

Also, a backlink present on one of these domains can potentially use the power possessed by these web domains. Each of these sites has differing formats which allow content to be presented in various ways, allowing content syndication and hence offer various kinds of overall link values. All of them are similar as they provide users with free blogs which can be easily filled with text, images, videos and other file formats. Such content would be shared easily with the world.

Google’s search algorithm in practice, has recognized that just because an article present on a website on Web 2.0 comes in with a Domain Authority rating of above 80 does not mean it is as meaningful as a top-notch editorial link from a nationally-syndicated news websites with a similar domain authority rating or another strong website with a clean content syndication background.

Professionals should know what to expect

Such kinds of links by default do not get indexed for quite a considerable period of time. It was not long ago that these kinds of links could be generated easily with the aid of automated software in thousands. They also were effective at fooling Google into ranking pages higher than what they actually deserved.

The real benefit here is that such kinds of websites (labeled as parasite websites because of the leech domain authority they possess) are hosted and managed by third parties without a charge. Making one of them fundamentally costs less than creating 100,000 websites.

As with anything without a cost, such websites were often full of spam and were hardly used in ways their makers ever imagined. Such links could still provide cost-optimized ranking power and can generously contribute to effective SEO services.

At times, the outcomes of such can be a bit slow and sluggish while Google warms up to them. However, taking robust steps to raise the whole page authority of such sites can result in producing some of the most powerful backlinks found without any editorial connections. This however can hurt and even overturn content syndication.

The anatomy of robust Web 2.0 Links

When considering the potential impact a link has on the website’s ability to rank for keywords, there are two key metrics which are used:

• Domain Authority (DA): it estimates the overall power of the hosting domain by taking in consideration its backlink profile.
• Page Authority (PA): This estimates the complete relevancy and power of the individual page a link comes from, as measured mostly by its own backlinks.

These metrics can provide digital marketers an estimate of another website’s power on a comprehensive footing. It even checks the power of an individual web page. When looking at this in the context of Web 2.0 websites, they usually have a high DA Rating (in approximation) because they are hosted on a major well-known third party domain (like Blogger.com or WordPress.com).

For instance, a domain named theblogger.wordpress.com might fundamentally have the same DA rating as WordPress.com. At first, Google was tripped by such an approach but now it has to an extent normalized the weightage these types often get initially, even in terms of content syndication. 

Fresh Web 2.0 Backlinks will have a high rating of Domain Authority but its Page Authority rating will be usually 1. What this means is that it won’t rank high without SEO efforts and support. 

The key to influencing the power of Web 2.0 sites is creation of additional backlinks to the web pages that need them. This helps ensure their page authority is strengthened. It is known as tiered backlinking. 

An example to look at

Not so long ago, anyone could create more than 300 Web 2.0 backlinks containing low quality content spun on them, and get a website to be ranked. There was also another SEO method known as ‘Churn and burn’ which was quite popular. What it did was blast these sites with a truckload of spam links so they can be sent to the top of keyword results.

It tipped Google up because these backlinks pointed towards a link present on a domain with a high-authority. However, they also adjusted quickly. As a rule of thumb, it is impossible to achieve this today except in exceptional circumstances. Even successful first page rankings using this method lasted for a few weeks, if they were lucky enough that is.

A valuable SEO method these days is creation of top-quality content on websites made on Web 2.0. This can be done in the same way a blogger can do for an actual blog, and then create backlinks to them for boosting their page authority.

This might seem as a redundant technique for ranking websites, especially if digital marketers are stuck creating Web 2.0 backlinks. Yet one thing needs to be observed i.e. low-quality links can be used to raise the authority of most web 2.0 links.

They are not necessarily the links that would qualify as full spam but digital marketers are definitely able to focus on quantity instead of quality. Such an approach should not be considered eternal, and eventually search engines may overturn this method in favor of something even better.

For the moment, they offer a powerful and affordable way of boosting a website’s ranking. Regardless of what Google believes, quantity is still a tactic which can be used against their algorithm. This will likely be their weakness for quite some time.

Conclusion

Without a doubt, Web 2.0 backlinks are some of the most cost-effective backlinks to be utilized on keywords with low to medium competition niche, and for content syndication as well. When done while focusing on quantity, much like a primary website; Web 2.0 links can effectively be able to clout some authority of their hosting domain. 

To utilize this ranking power available with ease, links based on Web 2.0 should be spotted with backlinks of their own.

The quality of links needed may be less than the actual requirement for supporting such a website, shortcuts can be taken easily. This method is effectively used for offering additional keyword associations to pages already ranked. It then boosts slipping ranks and in some instances even helps solidify a presence in a competitive area.

Such an approach is against Google’s guidelines on technical grounds and is a risk. When the links are created with quality and authentic value, Web 2.0 Backlinks work as mini private blog networks for long term usage on effective footing.

The benefit of using Web 2.0 websites in this way is that digital marketers can effectively target important web properties with low-cost links present in high volumes which have reduced risk before they reach a site. 

If marketers are suspecting an impending penalty, they can remove a handful of links or can target a new buffer website. This can help be ahead of time whenever Google’s next update can be able to work. 

The game changes with time, and the good old tools of the past like Web 2.0 websites can still give SEO the strong value it needs when applied with caution. This can also help in improving content syndication.